Google Ads is a digital advertising platform that allows businesses to create ads that appear on Google’s search engine results pages and across its network of websites. Advertisers bid on keywords relevant to their business, and their ads are displayed to users who search for those terms. Google Ads uses a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. It offers various ad formats, including text, display, video, and shopping ads, and provides detailed analytics to help optimize campaigns for better ROI. It’s a powerful tool to drive targeted traffic, increase brand awareness, and generate leads or sales.